No matter how desirable, well-made, and highly regarded your products are, that doesn’t mean customers will be lining up to get their hands on them. If you’ve been struggling to gain the market share you believe your products and business deserve, it might be time to make some changes. Take note of these helpful tips below, and you may notice a difference.
Market It As a Healthy Alternative
In many situations, marketing a product as a healthier, safer, or more convenient alternative to another product can be an effective way to pique the curiosity of prospective purchasers.
For example, we all know how bad smoking is for us, so some companies might market CBD cigarettes as a possibly safer alternative.
According to SecretNatureCBD, CBD cigarettes might provide similar benefits smokers enjoy without as much harm, like the feeling of inhaling, relaxation, and calmness. While you’ll need to back up any claims with evidence, you might be able to get the attention of people who are using poor-quality products and haven’t been offered a better alternative.
Focus On Packaging
There is more to product packaging than simply having something to put your product in. It needs to be eye-catching, unique, and more appealing than similar products from your competition. While paying attention to product development is important, the packaging shouldn’t be an afterthought.
Think about your branding style, the colors you think will stand out, and even special features you believe will take your product to the next level. For example, while your competition might be using plastic jars for their peanut butter, you might opt for glass and push its recyclable benefits.
Solve a Problem
Before you reach the later stages of product development, take a moment to consider the type of people who would need your product and why they might like to use it. The more information you can gather from this brainstorming session, the easier you might find it is to market it to the right people.
For example, if you have a CBD product you believe could help people feel less stressed and more relaxed, you might try to appeal to busy professionals who can’t wind down after a busy day at work.
Offer More Than Your Competition
There are many methods for doing more than your competition, such as superior customer service, a more affordable price tag, and an overall better quality product. However, offering more than your competition may also be how you make your products more attractive.
Consider offering a larger quantity of a product you know people will use frequently, or even look at promotional labeling that provides a discount on the same product during your customers’ next purchase. You might even see the value in labeling that promotes a competition where purchasers are given a chance to win something desirable just by purchasing your product.
You might manufacture and sell the same products as another similar company, but that doesn’t mean yours can’t stand out.
Promote Convenience
Life gets busy, and many people always look for the fastest and most convenient ways to do things. As you prepare your new products for the market, think of ways you can provide the most accessible product and service possible.
For example, you might offer a wide range of payment options to make purchasing online much more straightforward or even provide a delivery and pick-up option so people can choose which they prefer. If customers like your products and want to purchase more of them, you might even look at subscription options so that they can have them auto-shipped to their homes without them having to lift a finger.
There are even ways to make your product convenient, such as ensuring the outer packaging is easy to tear open, and the contents are straightforward to access. You don’t want your customers to have to work hard to buy or use your product, especially if it could mean they end up abandoning their shopping cart and purchasing from your competition instead.
Don’t Cut Corners
Competition can be fierce in any industry, and it can sometimes feel like you have to rush the design and development phase of your product to get it to the market as soon as possible. However, there can be risks associated with cutting corners and not doing your due diligence.
You might miss significant problems that impact your business’s reputation or even run out of time to plan effective marketing strategies that might boost your sales. As difficult as it can be to let your competition take sales that might have been yours, it can be in your best interest to take your time. That way, you can be sure of your product’s quality and efficacy before it reaches the hands of your consumers.
Consider Unique Marketing Strategies
Most businesses know how effective social media marketing, Google marketing, and email marketing can be. While you can still tap into these avenues to attract new customers on a variety of platforms, they don’t have to be the only options at your disposal.
Depending on the products you’re trying to sell, you might consider more out-of-the-box strategies like promotional events, billboard and bus advertisements, and podcasts. There might even be value in flyers, radio ads, and stalls at trade shows. While there can be significant costs associated with many advertising platforms, you might see your efforts pay off with a long line of customers wanting to buy your goods.
Take Excellent Photos
Professional images can highlight a product’s every perfect angle, making it appear far more appealing than it might actually look in real life. Consider hiring a photographer when you want your goods to look as attractive as possible in your marketing materials and on your website. If your budget doesn’t allow for one, see if you can find helpful tips on the internet that might help you take standout shots with the simplest of smartphones.
Producing an excellent product can lay a solid foundation for a successful sales campaign, but there can be much more involved. Don’t underestimate the value of marketing, packaging, and high-quality photos to set you up for success.
