Brand promotion requires a dynamic approach involving a combination of many strategies. One of them is the use of eco-badges, which are very effective because many people and companies have started to become environmentally cautious.
Eco-badges are typically emblems with a printed logo or brand name that are worn on clothes with the goal of promoting the brand name. They are made of different eco-friendly, recycled, and sustainable materials depending on what the brand owner can afford or prefers to give to the target audience.
If you wish to associate your brand with eco-materials for a greater impact, then you should consider eco-badges. Let us learn more about these sustainable emblems.
Types of Eco-Badges
As mentioned, eco-badges are made of recycled and sustainable materials. Many of them tend to get their names depending on the material or innovation behind them. So, let us look at a few popular sustainable badges.
- Biodegradable button badges – We all know that button badges are very popular. Reputable companies such as Rocket Badge can make you amazing eco-badges that are customized to your needs. The goal is to use materials that reduce environmental impact such as recycled biodegradable plastics and others.
- Eco-pin badges – If your corporate brand is committed to sustainability, then you may consider the eco-pin badges. They are smaller than button badges and can be made of recycled metal alloys that biodegrade many times faster than normal metals. Better still, some sellers might make them from recycled plastics that are light.
- Eco-fabric badges – Have you seen fabric badges that are sewn onto clothes and bags? Well, some of them are made of recycled cotton, canvas, jute, and other sustainable materials. If this is what you want for your business, consider using a reputable seller who can make them for you.
- Any other type of badge that you know can be made of recycled and eco-materials. Therefore, ensure that you check with your preferred seller. They also allow clients to customize and align the badges how they want to make them even more effective.
How to Design Effective Eco-Badges
If you are reading this, it means you are interested in eco-badges for your brand promotional strategy. However, effective badges are meticulously designed, printed, and distributed to yield positive results.
Before starting the design process, ensure that you hire a professional eco-friendly badge maker. You can check their product descriptions, customer reviews, and endorsements by environmental bodies to understand what they can deliver.
Designing requires a lot of brainstorming, which you can do with your marketing team to decide what you want to have on the badges and anticipate the impact when they are distributed to the targeted audience. The seller can also help you with trending or most effective ideas that are within your budget. Consider the following:
- The material – The main thing that distinguishes eco-badges from other badges is the material. So, ensure that your badges are designed using recycled and sustainable materials. As mentioned, there are a couple of options, including recycled and biodegradable plastics, metal alloys, and fabric. Some sellers could have other innovations, but you have to be careful.
- The colors – Although you should maintain your company colors, it is good to have a touch of green or nature. This may include adding a leaf or something related to nature. Always liaise with the seller to find the best combinations of colors that will show your commitment to sustainability.
- The printing – Finally, you should print your message with sustainability in mind. Depending on the material of the badge, the options include engraving, paint printing, or embroidering. Regardless, a professional badge seller can yield perfect work.
How to Order Eco-badges
Once you have the perfect design for your eco-badges, it is time to order. A seller will need time to customize and print your badges and ship them. Ordering on time ensures that your plan to distribute these emblems is not delayed.
Badges are sold per piece unless a seller has other packages. The price varies depending on material, size, and other factors. Therefore, take your time when designing to come up with badges that suit your budget.
Ensure that you pay on time using the recommended payment method to avoid any delays. From here, you can wait for your eco-badges to be shipped by the seller once they have been processed.
How to Distribute Eco-Badges
It is pretty easy to distribute eco-badges to the targeted audience, especially if you have done it before. If you are a first-timer, make a careful plan so they can reach the right audience who will wear them and promote your brand effectively.
One idea is to partner with environmental conferences and other events to give your badges to the attendees. Another idea is to give them to your employees and encourage them to wear them even when they’re not working. Lastly, plan to give them to your customers in your shop or outlets. Any of these options will ensure that the emblems are promoting your business effectively.
Benefits of Eco-Badges
These badges are definitely eco-friendly and sustainable, which shows that your brand is committed to saving Mother Earth. Since many people are committed to this cause, you can rest assured that they will be effective.
Furthermore, they increase brand visibility whether they’re given to a mass of people in conferences or distributed slowly to your customers. As people wear them, they expose the brand logo and name to as many people as possible.
Eco-badges are cost-effective promotional tools, making them a perfect option for new businesses and organizations that don’t have the financial muscles to dive into other costly marketing strategies.
We can also say that they perfectly complement digital promotional strategies and can be used together. As you distribute eco-badges to targeted customers, you can also promote them on social media so that people know that you are committed to environmental sustainability.
Conclusion
There is a lot to learn about eco-badges from a professional seller. These sustainable emblems are highly affordable and effective when designed meticulously and distributed to the right audience. Now that you know, it is time to consider implementing this strategy into your company. Ensure that you follow the tips we’ve shared to succeed.
