The big bass hits and orchestral sections of Apashe’s \’Battle Royale\’ provide the perfect score for the new #therewillbehaters campaign from adidas. The ad, which launches alongside adidas’ new football footwear range for 2015, features the larger than life personas of ‘Hero’ Gareth Bale, ‘Golden Boy’ James Rodriguez, ‘Target Man’ Luis Suarez, and ‘Hip Hop VIP’ Karim Benzema.
The video takes a whirlwind tour of the perceived lives of these players, focusing on their flashy lifestyles, over exuberant goal celebrations, material possessions and good looks. The film then goes on to illustrate exactly how, why, and what the haters hate about them the most… their outstanding achievements on the field of play and the boots that drive these incredible performances. “They hate your shiny new boots. They hate your boots… because they wish they were in them”.
This ad placement marks another milestone in the quickly evolving career of Apashe. The young producer is now gearing up for a worldwide tour in spring.
We’re big time soccer fans at Kannibalen so we are beyond excited to announce that Apashe’s trap monster ‘Battle Royale’ is featured in the latest adidas soccer commercial.
\’Battle Royale\’ (including the VIP) is out now on iTunes.
