Taste in music can make or break a relationship. Studies have shown that we judge others based on their taste in music. Now, Tinder is making it easier for users to connect with others on the basis of music through its partnership with Spotify.
Tinder users now have the option to feature an “anthem”, a favorite song or a song that represents them, along with top artists played on Spotify. Users will be able to play each others’ anthems within the Tinder app, adding an innovative dimension to discovering new people.
Tinder CEO Sean Rad told Business Insider that this has been a long time coming. “Music is a big aspect of how people meet”, he said. Rad believes music will be a conversation starter among its users and can be a significant point of connection between potential couples.
This will probably lead to more electronic music lovers coming together, and maybe even more music to be discovered through sharing.
Read Tinder’s blog post with details about the new feature.
