Live streaming, no matter the event, has become the most effective way for organizations and promoters to reach a wider audience than could ever fit inside the venue. With huge festivals like Coachella, Burning Man, and Ultra being streamed online, unlucky fans who couldn\’t make it out have had the opportunity to get as close to the action as possible, all without leaving their beds. Companies like Uphoric have finally begun to take it to the next level, and bring festival streams to television.
In a trailer released several weeks ago, Uphoric TV announced the start of the first global television network dedicated to the festival culture.
https://www.youtube.com/watch?v=9PKZFcf4q-E
In addition to high-quality live streams, they plan on featuring original TV shows that center around artists on tour, festival-goers, and the teams that make it all happen. Reality shows, behind-the-scenes footage, and industry documentaries are all on the schedule for this Spring. Uphoric TV will begin primarily online and will be free to use as they grow and expand. Eventually, the company plans to offer premium memberships and a more permanent spot on air. Further still, a cooperative move to mobile devices will also be on the agenda:
“UGS has been working closely with festivals around the world for over a decade, and has heard the demands of fans to have a platform that allows them to experience festivals, and the endless content that comes from them, at any given moment” ~ Parag Bhandari, of UG Strategies
For true festival fanatics, this may sound like a dream come true. For others, worries have arisen about the susceptibility of networks such as this to be exploited and given bias by outside parties. Only time will tell if Uphoric will be able to influence and display the festival scene as they hope.
Source: Dance Music Northwest
