To classify Snugs as solely a DJ/producer duo would be totally incorrect. The conceptual music project revolves around a couple of interesting things: comfort, creativity, the bedroom, and of course, the little character that is Snugs.
The duo’s first single “Radio Silence” recently debuted on Proximity. The tune mashes electronic and pop seamlessly, making their debut something everyone can get down to. Accompanying vocals from HAILZ give the track a powerful yet fun edge.
With the release of “Radio Silence,” Snugs paired the track with a lyric video as well as a story. Oh, did we mention a physical stuffed animal created from the Snugs character is involved, too? It is.
Check out “Radio Silence” below as well as the accompanying story.
She tapped her finger nervously on the side of the illuminated screen. Her words in a wall of blue text screaming back at her. She shifted uncomfortably in her bed not able to find a comfortable position. It had been exactly seven hours since his last response. In her desperation she cries out for comfort with all her might…
In that moment Snugs was listening. An omniscient and benevolent being, he rushes to action and appears at the foot of her bed.
“Who are you?” the girl asked.
“Hello there. I am snugs. I heard your cry for help.”
“Did he send you?”
“Can you make him respond to me?”
“Well then what good are you to me?”
“I cannot make your problems disappear, but I can be here through times of need. We all get frustrated sometimes when it feels like we are being ignored. Sometimes the best things to do is just to let it allllll go. Our lives and happiness are not dependent on other people. We create our own comfort. Now grab a blanket, throw a pillow, get up on your bed and dance!”