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Recently, SoundCloud issued major cutbacks and slashed their employee count by nearly 40 percent. SoundCloud’s recent struggle is not a new development: the company has failed to secure necessary investors to remain afloat. To add salt to the wound, the company was recently given 50 days to fail.

Yet deadmau5 seems to have a solution for the streaming service. A long Twitter explanation reveals what SoundCloud should do. It seems if the platform were to integrate label investments and agency subscriptions, their problems could be solved. His discussion gives great insight into streaming platforms and how they work for those confused on why SoundCloud struggles.

Ultimately, deadmau5 states that he has no intentions of stepping in to aid SoundCloud in rebuilding.

Check out his tweets below.


About The Author

Molly Sheban

I'm probably listening to Gorillaz.