Spotify has plans to launch a Hi-Fi music tier

Spotify has plans to launch a Hi-Fi music tier

The company is testing its pricing strategy on a small group of Android users

Multiple sources have confirmed that Spotify is preparing to launch a lossless audio version of its streaming service. The offering, currently being deemed Spotify Hi-Fi, will offer “lossless CD-quality audio” to users. Although a Spotify spokesperson denies any new news, the evidence over social media provide a pretty strong indication that a wider launch may not be far off.

Spotify began offering the Hi-Fi service for $5 to $10 above the $10/month Spotify Premium price. But a few Reddit users (who got the prompt and tried to sign up for the Hi-Fi service) were either told it wasn’t available in their area at the time or they received a sudden error message.

While the offerings look to be an A/B test for its pricing strategy, Spotify’s move to lossless audio quality isn’t totally unexpected. The streaming service would be smart to re-evaluate the hefty price hike, if the rumors of a $5-10 increase are true, especially considering Soundcloud’s recent roll out of a new, cheaper Go/Go+ subscription plan. Still, it’s understandable why Spotify would want the additional revenue in order to finally push the company into profitability.

H/T The Verge

Ryan Castillo

Ryan Castillo

Basshead living the Lo life. Genres are like rules, made to be omnitempo maximalized.

Deorro drops lead single off his debut studio album, “Good Evening”

tron disney daft punk

Disney is Considering a Tron: Legacy Sequel